Milo’s Lessons from 500M Views

It’s important to note that these are LONG FORM views. It’s not to say that short-form views don’t matter but it’s much more challenging to get 500M long-form views vs. short-form views.

He does many things well and is a real student of YouTube, but there’s a few key areas that I believe set Milo apart from anyone else.

🦚 Confident When Recording

Now, this sounds kind of obvious with his success but what is less obvious is how much work he as put into being better at this. He meticulously watches his own content and identifies where he could improve for next time. He also seeks out advice from his peers on how he could elevate his delivery.

To level up even more, he attended improv classes and started rehearsing for gigs in theatres. This level of effort is one of the factors that led to him breaking out.

🧠 Always Being a Student

If you’re lucky to get to know Milo, you’ll learn that he is a voracious learner (almost to his own detriment 🤣 ). He loves going deep into new subjects and always finds a way to take what he’s learning and applying it back to content creation.

Recently, he read through Sun Tzu’s Art of War and found many analogies to his own content creation journey. He dove deep into the world of online marketing, learning from people like Jeff Walker, Russel Brunson & Alex Hormozi.

⭐️ Knowing What Is Important To Him

As creators, we’re always on the grind and chasing that 1 of 10. Even when he’s 15 years into the journey, Milo still loves a 1 of 10 but he doesn’t let the analytics impact how he shows up for his content.

He realizes there are many ways to measure success and he’d much rather evaluate the success of his business on how profitable it is vs. how many views it’s getting. This is a refreshing perspective as sometimes creators fall into the trap of scaling for the sake of scaling.